You are the Chief Communications Officer of CompanyX, a privately held company that provides a complete suite of payment processing services for small businesses.
It’s Saturday afternoon and your CIO sends you an urgent email with a video attachment….
In some crises, there is a strong urge to bunker down—to stop engaging, to resist releasing information, and to shut down the lines of communication. It’s human nature. Sometimes we just get frustrated, clam up, and stop talking. Most of us have seen it happen in personal interactions. We’ve also watched major corporations seemingly bury their heads in the sand. But it’s never a good response to crisis.
Now you have a taste for the six stages of a crisis, click the link below to buy the book. Jeff Hunt guides you through the six stages of crisis and shows why adhering to the five principles of crisis communication—authenticity, transparency, speed, agility, and creativity—will help your organization survive a crisis and come out stronger.Brand Under Fire Conversations In Crisis - Read Jeff's Blog Take the Crisis Preparedness Assessment