Author Biography

“Everyone in business will face a crisis. But in the digital era, you need a new playbook. Here it is.” Larry Scott, Pac-12 Conference Commissioner

Jeff Hunt

As a partner and co-founder of PulsePoint Group, Jeff Hunt specializes in crisis management and preparedness, branding, CEO communications, reputation management, and social media strategy. PulsePoint Group, wholly owned by global consultancy ICF, helps organizations succeed by embracing change in the digital era.

During the course of his 25-year career, he has worked with DuPont, IBM, AT&T, Coca-Cola, Johnson & Johnson, Dell, Nike, Whole Foods, and many other companies.

Jeff has lived throughout the world and navigated many cultures on behalf of clients. Prior to establishing PulsePoint, Jeff was president of Cohn & Wolfe, a global public relations firm formed following a merger with GCI Group. He has also served as CEO of GCI and Read Poland Associates. He spent 18 years at Burson-Marsteller, ultimately serving as chief operating officer for Europe, with responsibility for 16 offices throughout the continent. He also established the firm’s presence in Korea and Mexico.

A graduate of The University of Texas at Austin, Jeff serves as adjunct professor of Strategies in Public Relations at the university’s Moody College of Communications and is a frequent lecturer at its McCombs School of Business.


Correcting a system that failed to protect abused gymnasts

Inviting an outsider into the crisis war room to establish unbiased objectivity is a public act of courage.

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Former Penn State public relations advisor on how MSU can rehab post-Nassar scandal

This week, an article in The Atlantic blasted Michigan State University for its handling of nearly every aspect of the Larry Nassar scandal.

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Michigan State University Is Botching Its Reputation-Rehab

School officials should be following the post-crisis blueprint from Pennsylvania State. Instead, they’re making things worse.

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