Author Biography

“Everyone in business will face a crisis. But in the digital era, you need a new playbook. Here it is.” Larry Scott, Pac-12 Conference Commissioner

Jeff Hunt

Jeff Hunt specializes in crisis management and preparedness, branding, CEO communications, reputation management, and social media strategy.

During the course of his 25-year career, he has worked with DuPont, IBM, AT&T, Coca-Cola, Johnson & Johnson, Dell, Nike, Whole Foods, and many other companies.

Jeff has lived throughout the world and navigated many cultures on behalf of clients. Prior to his new consulting endeavors, Jeff co-founded PulsePoint Group and before that was president of Cohn & Wolfe, a global public relations firm formed following a merger with GCI Group. He has also served as CEO of GCI and Read Poland Associates. He spent 18 years at Burson-Marsteller, ultimately serving as chief operating officer for Europe, with responsibility for 16 offices throughout the continent. He also established the firm’s presence in Korea and Mexico.

A graduate of The University of Texas at Austin, Jeff serves as adjunct professor of Strategies in Public Relations at the university’s Moody College of Communications and is a frequent lecturer at its McCombs School of Business.


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Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.

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Digital and social media have changed the game. It's time to review your crisis playbook.

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There are some things about effective crisis management that will never change. Consultant and author Jeff Hunt examines how crisis management has evolved in recent years based on the rapidly changing nature of media.

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