Author Biography

“Everyone in business will face a crisis. But in the digital era, you need a new playbook. Here it is.” Larry Scott, Pac-12 Conference Commissioner

Jeff Hunt

As a partner and co-founder of PulsePoint Group, Jeff Hunt specializes in crisis management and preparedness, branding, CEO communications, reputation management, and social media strategy. PulsePoint, proudly part of ICF, helps organizations succeed by embracing change in the digital era.

During the course of his 25-year career, he has worked with DuPont, IBM, AT&T, Coca-Cola, Johnson & Johnson, Dell, Nike, Whole Foods, and many other companies.

Jeff has lived throughout the world and navigated many cultures on behalf of clients. Prior to establishing PulsePoint, Jeff was president of Cohn & Wolfe, a global public relations firm formed following a merger with GCI Group. He has also served as CEO of GCI and Read Poland Associates. He spent 18 years at Burson-Marsteller, ultimately serving as chief operating officer for Europe, with responsibility for 16 offices throughout the continent. He also established the firm’s presence in Korea and Mexico.

A graduate of The University of Texas at Austin, Jeff serves as adjunct professor of Strategies in Public Relations at the university’s Moody College of Communications and is a frequent lecturer at its McCombs School of Business.


Correcting a system that failed to protect abused gymnasts

Inviting an outsider into the crisis war room to establish unbiased objectivity is a public act of courage.

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Crisis Communication with Advent of Digital and Social Revolution

On this episode of CyberChat, host Sean Kelley is joined by Jeff Hunt, author of “Brand Under Fire” and Tim Cox, acting director of IT strategic communications at VA’s Office of Information and Technology.

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Ep. 55: MOVE PEOPLE through Crisis

When big, bad things happen to major organizations around the world, they call one guy: Jeff Hunt. He handles nuclear meltdowns (both the literal and figurative kind) with a methodical approach and no-nonsense style...

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