Book Concept

Unlike most books on crisis management, Brand Under Fire focuses on crisis communications in the digital age. It’s an updated playbook that shares advanced digital and social media strategies informed by direct experience with some of the most challenging crises in recent years.

Jeff Hunt guides you through the six stages of crisis and shows why adhering to the five principles of crisis communication—authenticity, transparency, speed, agility, and creativity—will help your organization survive a crisis and come out stronger.