Conversations In Crisis: The Return to Sports

Jeff Hunt is joined by Steve Patterson, a former Athletic Director for the University of Texas plus General Manager experience in nearly every major sport, to discuss COVID-19 and what the new normal for athletic events will be.

Key Takeaways:

  • 04:30 Isolate a forward team that is fully responsible for what will be done to come back from this crisis.
  • 09:40 Look to your core values or mission statement for direction.
  • 07:30 – Use this time to engage your fans and seek feedback from as many people as possible.
    • Students, sponsors, donors, faculty.
  • 13:15 / 17:20Drive realignment.
    • Not purely by revenues, but rather efficiencies, safety, and necessity.
  • 30:30 Create and simulate plans for any possible crises that come after the comeback.
    • Do a vulnerability assessment to understand the most likely things to occur when things return to “normal.”
  • 34:30 – How to look forward to the “other side” of the crisis. Vision cast the future with key constituents.
    • How have you been involving people in the process?
    • What are the fans and students saying?
  • 42:35 – Q&A
    • How will schools make up for lost revenue from events that have been canceled so far?
    • During this “downtime,” where would you recommend investing the most time in communicating? Donors? Sponsors? Student-Athletes?

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