Ed Block, a legend in public relations, died this week at age 89. When we first met I was president of the Public Relations Student Society of America at The University of Texas and invited Ed to speak to the group. He generously accepted, despite the fact that it required substantial travel on his part.
After a distinguished career at AT&T, he joined Burson Marsteller, where we were colleagues. Ed made enormous contributions in public and professional endeavors, but one of his most enduring achievements was as co-founder of the Arthur Page Society, the leading organization for senior public relations and communications executives.
This is a fitting time to remember the seven Page Principles, tenets of the society that Ed Block helped create.
1. Tell the truth.
2. Prove it with action.
3. Listen to stakeholders.
4. Manage for tomorrow.
5. Conduct public relations as if the whole enterprise depends on it.
6. Realize an enterprise’s true character is expressed by its people.
7. Remain calm, patient and good-humored.