The Equifax Controversy, and the Challenge of Attacking an Entrenched Narrative

The Equifax Controversy, and the Challenge of Attacking an Entrenched Narrative

Much is being written about the Equifax data breach, even speculation that it will spell the end of using Social Security numbers as identifiers (something that many say is long… Read More

Speed and Agility are Crucial in a Crisis

The phenomenon of the nanosecond news cycle was on full display this week at The University of Texas at Austin (UT). On Monday campus police received a call regarding a… Read More

The Power of Narrative

United Airlines made a strategic hire recently—Chief Storyteller. Dana Brooks Reinglass, a former producer at Oprah Winfrey’s Harpo Studios, will fill the new position at the airline and manage a… Read More

The Quick Trip from Hero to Villain

We’ve all grown up hearing stories as a way to interpret the world around us. We naturally want to view events in terms of the traditional roles of villain, victim,… Read More

Creating Your Own Media in the Age of Digital

Increasingly in the digital world, companies can create their own media outlets. One company that has taken that to the extreme is Chevron. It has been doing business in Richmond,… Read More

Who Was the Villain?

We are raised from childhood hearing stories. As a result, there is a natural inclination to cast the characters in every story in one of several roles—the villain, the victim,… Read More