Adding “Attack by President” to Crisis Preparedness

Thanks to all who tuned in to my Webinar, “How Your Brand Can Weather A Political ‘Tweet Storm.’” If you missed it, the program is available here through WebEx. I… Read More

What to do when you’ve been Trumped: Six Considerations to Survive the “Tweet Storm”

After watching the experiences of Nordstrom’s and L.L. Bean, some of my friends and clients have asked about the appropriate response if your brand is embroiled in one of President… Read More