When Crisis Strikes On Everest – How Do You Respond?
Dr. Ken Kamler’s response to a brutal storm that hit Mt. Everest, the world’s most forbidding peak, in May 1996, reminds us of the importance of crisis preparedness.
In dangerous whiteout conditions, Dr. Kamler could have panicked and gone into bunker-down mode. Rather, he recognized the immense responsibility he had as a doctor. As he waited for hypothermic and frostbitten climbers to descend to him for aid at Camp II, he visualized each step he would take in all possible scenarios. Henceforth, when he was actually put to the test, he simply had to plug in the right scenario.
Whether on Mt. Everest or in the boardroom, being prepared for crisis will give you the ability to act with greater speed and agility and buy precious time when an issue arises.
Your organization can either be proactive through strong crisis preparation or reactive as a result of insufficient planning. In my forthcoming book, Brand Under Fire, I emphasize the importance of developing a crisis playbook, outlining actions for various scenarios your organization may face.
Crisis can erupt from many sources, not to mention new threats we haven’t discovered. Below are some of the most prominent scenarios your organization should be prepared for.
- Natural disaster
- Data breach
- Cyber threat
- Workplace violence
- Financial fraud
- Product flaws
- Employee misconduct
- Industrial accidents
When a crisis strikes your organization, will you be ready? Start preparing today.